Blog
Grammar tips, writing advice, and insights from our team.
Week 12 - Why Google Ads Feel Like a Massive Roadblock Right Now
Despite our best efforts, Google Ads are delivering almost no traffic to AI Grammar Mentor. Here's what we're experiencing and why the lack of data makes iteration so difficult.
Week 11 - Still in the Validation Phase: Why Building the Vision Is Harder Than It Looks
We're deep in the early validation stage of AI Grammar Mentor. The vision is clear to us, but making it obvious and valuable to users remains our biggest challenge.
Week 10 - Google Analytics Is Finally Showing Promise — Even Without Ads
Organic traffic continues to grow without Google Ads. The 'Start Quiz' button is getting real clicks, and we're now ready to fully build the learning experience to attract our first paying customers.
Week 9 - Our Vision: Turning AI Grammar Mentor into Micro-Practice for Real Writing Improvement
From simple corrections to personalized micro-practice: how we're evolving AI Grammar Mentor into a true learning tool with quizzes, PDF homework, and targeted repetition based on your own writing mistakes.
Week 8 - How Blog Posts Replaced Google Ads: The Surprising SEO Power We're Seeing
Even after pausing Google Ads, organic traffic continues thanks to consistent blogging. What the Google Search Console data reveals and why we're doubling down on content.
Week 7 - Should AI Grammar Mentor Become the Duolingo of Grammar?
We're rethinking the future of AI Grammar Mentor: moving from a simple checker toward a fun, engaging learning experience inspired by Duolingo. Early user interest and the big decision ahead.
Week 6 - Enforcing the 'Start Quiz' Button: Early Data and the Analytics Headache
We made the quiz harder to ignore — now we're seeing clicks, but Google Analytics isn't giving us the full picture. The tracking challenges we're facing and what it means for product decisions.
When a Colleague's Brutal Idea Changed How We Push Learning in AI Grammar Mentor
A casual walk-home chat with a colleague led to a radical UX experiment: blur the corrected text and force-focus a 'Start Quiz' overlay. Why we're launching it fast to validate real user interest.
Why Users Aren't Clicking 'Start Quiz' — And What the Data Tells Us Next
Early analytics reveal long input texts cause slow corrections and high impatience drop-offs — explaining low engagement with the learning quiz. Immediate fixes and measurement steps we're taking now.
Breaking the Cycle: How Projection and News Overload Slow Down Real Progress
Why imagining worst-case scenarios or savior roles from news can paralyze action — and how recognizing self-glorifying projection helps stay focused on building (like AI Grammar Mentor).
Early User Behavior Insight: Long Texts Broke Our Grammar Tool — Here's What We're Fixing First
Real data showed users paste full documents, not short snippets — revealing major UX issues with overflow corrections and ignored learning features. How we're prioritizing fixes based on actual usage.
Week 5 - Google Ads Round 2: One Small Change That Already Boosted Tool Usage
After removing one unnecessary click, more users are trying the core grammar correction feature — but the 'Learn' button is still being ignored. Early data, UX reflections, and quick fixes we're testing next.
Integrating Lemon Squeezy + Clerk: The Real-World Friction I Didn't Expect
Lessons from wiring up payments (Lemon Squeezy) and auth (Clerk) in AI Grammar Mentor — motivation dips, deployment surprises, benefit-list pitfalls, and why forcing payment too early backfired.
Why Blogs Became the Unexpected Growth Engine for AI Grammar Mentor
How underestimating blog content cost me early traffic — and why consistent posting is now driving real visitors, SEO wins, and motivation to keep building AI Grammar Mentor.
Why tawk.to Became the Instant Win for Live Chat on My Indie SaaS
How adding a simple, free live chat widget with tawk.to transformed user interaction on AI Grammar Mentor — no pressure upsells, easy setup, and real-time insights.
Week 4 - Speed & Precision: Why I’m Still Choosing Fast Over Perfect in Early-Stage Building
Lessons from implementing auth, paid/unpaid tiers, and payments in AI Grammar Mentor — and why ruthless focus on speed continues to win in the first weeks after launch.
First Google Ads Results: What CHF 100 Taught Us About Early Traffic & User Behavior
One week into Google Ads for AI Grammar Mentor: click-through rates, tool usage, first free signup, biggest friction points, and why 'good enough' beats perfection when starting paid acquisition.
Why I Skipped Building a Custom Login System (and Chose the Fast Path Instead)
How embracing a ready-made auth solution saved weeks of work in the early days of AI Grammar Mentor — and the bigger lesson about prioritizing speed over perfection when validating an idea.
Week 3 - The Subtle Danger of Over-Reliance on AI — And Why Double-Checking Still Matters
How a small AI shortcut almost broke a key learning feature in AI Grammar Mentor — and the important lesson about always verifying AI outputs.
Why Speed Beats Perfection When Validating Your SaaS Idea
Early lessons from launching without a landing page, migrating to Next.js, and focusing on fast user feedback over polished structure.
Why Preserving Your Writing Voice Matters — and How AI Grammar Mentor Helps
Learn why many grammar tools unintentionally change your tone and meaning, and how AI Grammar Mentor improves grammar without sacrificing your unique writing style.
Week 2 - Launching Our First Google Ads Campaign: $100 Budget, Real Expectations, and Hard Lessons
How we spent CHF 100 on Google Ads to drive initial traffic to AI Grammar Mentor — realistic goals, funnel tracking, ad perfectionism pitfalls, and what actually matters at launch.
Affect vs. Effect: The Rule You'll Never Forget
One of the most common grammar mistakes explained with a simple mnemonic that sticks.
The Oxford Comma: Why It Matters More Than You Think
The tiny punctuation mark that has sparked decades of debate among writers and editors.
Passive Voice Isn't Always Wrong: When to Use It
Most grammar checkers flag passive voice as an error. Here's why that's an oversimplification.
How AI Is Changing Grammar Checking Forever
From simple spell-check to context-aware writing assistants: the evolution of grammar tools.
5 Grammar Mistakes That Make Your Emails Look Unprofessional
Quick fixes for the most common errors that undermine your credibility in professional correspondence.
Writing Confidently in a Second Language
Practical strategies for non-native speakers to improve their English writing skills.
Week 1 - How We Found a Real Gap in Grammar Checkers — And Why We're Building Differently
From keyword research to user complaints on Reddit and Quora: why existing grammar tools fall short and how AI Grammar Mentor aims to fix the biggest pain points.
The Sleepless Night That Launched AI Grammar Mentor
How one night of obsessive keyword research and low-risk opportunity spotting turned into the decision to build a better grammar checker — and why founder insomnia is sometimes the best signal.